"First Sportsbook site for Hispanics Launched"

The world’s largest sports book and casino, Sportbooks.com, has just launched Sportbooks.com En Espanol. Just as the name suggests, the Sportbooks.com En Espanol online gaming site caters to the American Hispanic population. This population is estimated to be at about 40 million souls. Sportbooks.com En Espanol is the initial such site to accommodate itself to America’s Hispanic American population. This is the country’s biggest and fastest growing ethnic minority group.

Like the Sportbooks.com English site, this latest Spanish language site provides the Hispanic public with casino games, as well as horse racing, poker and sports betting. The site however, is more geared toward emphasizing the specific interests of the Hispanic populace. As an example, we know that soccer and boxing are very well-liked within in the Latino community. So Sportbooks.com En Espanol plans to stress these sports at its site as opposed to the other gambling sports. Also, Sportbooks.com En Espanol will provide promotions that are exclusively relevant to the Hispanic community.

Tony Delgadad, Sportbooks.com En Espanol’s Brand Manager explains that Latin Americans are extremely ardent when it comes to sports and they have a practice of sports wagering. Delgadad notes that Sportbooks.com En Espanol is very happy to make available a site that reflects their sports and gaming interests to the Spanish speaking community. He relates with gusto that now for the first time, millions of prospective customers will have the opportunity to bet in their language.

As we see the online gaming community growing at leaps and bounds, it is with no surprise that online casino owners and operators should want to enlarge their market by entering into the expanding, financially well-established Latin American population. In the year 2005 alone, it is projected by industry analysts that online gambling will create approximately ten billion dollars in revenue. Now, with the introduction of Sportbooks.com’s new Spanish language site, it is likely that the American Hispanic community will be major contributors to this growth in revenue.

According to Delgadad, the Hispanic community represents nearly 15% of the United States and has more disposable income than at any other time in its history. He sees online gambling as a continually growing phenomenon in the United States and as such he believes that the Latin sector of the population will be a very important part of that ongoing growth.

In order to aid in the promotion of the new site, Sportbooks.com En Espanol will be sponsoring the upcoming May 28 th Julio Caesar Chavez pay-per-view boxing event that is scheduled for Los Angeles