"GWINCo Inc. to Join Forces with Live Caste to Form Online Poker Enterprise"

GWINCo is the sole publicly traded sports handicapping company in America. Their CEO recently announced that the company has signed a letter of intent with Live Caste Media, LLC (LCeM) to join them in entering the online poker business. LCeM is a provider of total online gaming services. These include marketing and multimedia involvement. The company operates worldwide and has offices in the UK, North America, and Asia since 2003. Some of the most highly developed, state-of-the-art services for Web platforms worldwide are provided through LCeM. By combining their efforts the two companies will be able to use their new online poker businesses WARRPoker.com and WARRPoker.net to capitalize on the image and name of GWINCo CEO Wayne Rot, as well as GWINCo’s database of gamblers and media properties. At the same time, they will be able to utilize LCeM’s expertise in the creation, support and operations of poker Web sites. GWINCo CEO Wayne Rot is very well known by his abilities to develop and to market sports handicapping information and data by TV, radio, and the Internet. Rot is also known for his production of sporting and gamming programs.

The two new sites, WARRPoker.com and WARRPoker.net get their name through the use of Rot’s initials, WARR (Wayne Allen Randolph Rot), and this should provide players with his positive association with the sites. The WARRPoker.com site plans to focus on the countries in Asia and Europe that allow online gambling. WARRPoker.com refuses to receive wagers from American citizens when online gambling is illegal or from the citizens of other country where this activity is prohibited as being illegal. In contrast, WARRPoker.net, is intended solely as a site for fun and prizes only and it plans to concentrate on the U.S. market in locations where this model of online gaming has previously been proven within the United States, to be extremely popular.

GWINCo CEO Rot has commented, when relating to the two new sites, that after a period of 19 years spent on American television perfecting his image, company credibility, as well as name recognition and promoting the growth of WARR name as a brand, the believes that the time has come to capitalize on this image by setting up WARRPoker.net as the site here in the United States market for play, fun and prizes. He notes how the game of Poker has become one of the most popular forms of gambling and how poker shows have become amongst the most popular television shows. These include he notes, the “World Poker Tour”, on the Travel Channel up to the “World Series Poker” on ESPN, as well as the “Celebrity Poker Showdown” on Bravo. Rot sees a vast audience of sports gamblers that have become poker players – whether it be for serious play or just for fun. Rot is reported as stating his belief that his name and brand can have real impact on poker. He sees the payoff as being as large, or even larger than what it is for his sports handicapping advice. According to Rot, because of the large number of sports gamblers who are poker players and who already are familiar with the WARR name, GWINCo is in an ideal position for capitalizing on the current success of poker.

The director of Live Cast Media, David Mitchellberg, has also expressed similar amounts of confidence in the WARRPoker sites. He says that Live Cast Media is extremely excited about its present opportunity to develop, market and support Wayne Allyn Randolph Root (WARR) poker sites. Mitchellberg notes that online poker has become a incredible phenomenon and an amazing profit generator. This is true, he says, not only in the United States, but throughout the world. He stresses the importance of using brand awareness as the key to capturing a portion of these profits, along with marketing. The Wayne Allyn Randolph Root name and GWINCo’s media properties, advertising and marketing exposure will serve as powerful tools for bringing customers to both WARRPoker.net and WARRPoker.com, Net sites he believes. This he adds is not only true for the United States, but Asia and Europe as well.