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When the online poker company, PartlyGaming, declared its
intentions to float on the London Stock Exchange, a great
deal of anticipation and excitement was generated. The reason
for this was that they were floating their shares at the
astounding amount of ten billion dollars. But this initial
excitement has now turned to caution and more of a wait-and-see
approach. The questionable legal status of the online gambling
industry in the United States accounts for this change in
the attitudes of investors who are viewing PartyGaming’s
flotation. Many possible investors have become progressively
more wary about investing in Internet gambling companies
for the reason that the increasingly anti-online gambling
policies of the U.S. government is making online gambling
look more and more iffy. To put it another way, the uncertain
legal status of Internet poker in the U.S. has in effect
dampened investor eagerness to invest in online poker. As
a result, PartlyGaming, whose brand site is PartlyPoker.com,
has seriously reduced its original IPO price. Although the
company has been recently touted as the biggest float on
the London Stock Exchange in four years, the initial ten
billion anticipated flotation was reevaluated and reduced
to the eight or nine billion dollar mark. Investor ambivalence
has also affected stock prices. When the flotation plans
were first announced, shares were expected to go for about
24 times earnings. But now expectations are that they will
go for a more realistic 13 to 14 times earnings.
Most of PartlyPoker.com’s customers live in the U.S.,
where the the whole legality issue has become particularly
relevant. Up until now, law enforcement agencies in the U.S.
have been unwilling to prosecute online bettors, but there
is no way of telling when that policy may change. Given the
current climate in the U.S. as regards online gambling, this
has become especially true. Not only the United States Department
of Justice but also other legislative figures have been stepping
up offensive measures that are directed at online gambling
in their desire to clamp down on the industry. Robert Porteman,
the U.S. trade representative, recently received a joint
letter signed by nearly forty states, each insisting that
they reserve the right to decide whether or not to restrict
gambling in their respective states. The letter was a response
to the recent World Trade Organization’s Appellate
Court ruling concerning U.S. policies vis e vis online casinos
and poker sites.
The doubtful legal status of online gambling, though arguably
the most important concern of possible investors in PartlyGaming,
is not, however, the single factor harmfully affecting the
company’s plans to go public. The lower IPO price was
also a product of the growing competition in the online poker
industry and the fact that the float will largely benefit
the original shareholders of PartyGaming instead of being
used to improve the company.
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