"How a Young Guy Parlayed A Few Dollars Into A Fortune On The Web"

Using a little luck and lots of foresight, Danish business administration student, Jans Balsling Pendersen, has created an Internet domain that is worth many, many more times than what he originally paid for it. Pendersen purchased the domain, OnlineCasino.com, which he refers to as ‘a gift’, from Gamewinner.com. His mention of a gift was supported within days when he was approached with an offer almost immediately and within days of purchasing the domain. Pendersen was approached by an online casino company that offered him $30,000 for it. Subsequent to that, additional offers kept streaming in with some for more than $50,000. But Pendersen rejected them all, preferring rather to turn the domain into an online gambling portal by himself.

Pendersen was not without experience in this highly competitive industry, having started Casinosportalen.dk back in 2000, a famous Danish casino information site. By 2003, he had sold Casinosportalen.dk for a substantial profit. Pendersen sights this as being an example of the considerable return on investments possible when you have a carefully selected domain. Pendersen was able to continue to keep his startup costs especially low since he put so much of his own personal time and energy into building the company. He says that his start-up costs were minimal. This was accomplished by doing the work alone with a few friends. Thus, he was able to keep the initial cash outlay to under $100, he says.

From this initial experience in which Pendersen says that he learned a lot, he was able to utilize his experience and the expertise he garnered, to build his new site, http://www.online-casinos.com. Today the site pulls in at least one offer a week for sums decidedly larger than the first offers he received for the site.

Pendersen, who can now be considered as being a veteran in the business, notes that since 2000, both technologies and techniques have advanced considerably. He describes how it was necessary for him to learn from his mistakes. This, he says, was chiefly because he did not immediately recognize the critical importance of having really good search engine optimization. He says that if he had known then what he now knows about the industry, he would have visited webmaster forums for free guidance. As he points out, plenty of good and free advice exists on the Net for new webmasters. They only need read, listen, and learn by going to webmaster forums, Pendersen suggests.

Since his earlier efforts, Pendersen has also learned what type of content will attract the most visitors to his site. More importantly, he now knows what it is that keeps them coming back for more. He tries to keep his site interesting and dynamic and to concentrate on providing visitors with directories of reliable and safe casinos. In addition to also providing news updates, the site includes gaming information that may be relevant to online gamblers, as well as complete information on casino games such as blackjack, craps, roulette, videopoker, and slots. There is one particular section that offers in access of one hundred free games that really attracts players.

Pendersen says that he likes to target people who are seeking online gambling information. He studies a variety of casino sites that he reviews on his site. Pendersen says that the publishing of unique and accurate reviews created by himself, is a responsibility he takes very seriously. He says that if a player plays at one of the casinos in his directory the needs to be certain that the casino has been thoroughly vetted from all operational perspectives and has been found to be acceptable. If that player, Pendersen explains, has a problem with that casinos, then he has an obligation to help him resolve it with the online casino. This is necessary if he hopes to retain his own and the his website’s credibility, he explains.