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So far, uncertainties that PartlyGaming’s introduction
on the London Stock Exchange would not go well, seem to be
baseless. June 27 th, last Monday, PartlyGaming became a
public company, issuing shares priced at 116 pence or $2.12
share. This turned out to be midway within the expected trading
range, but by the end of the day the shares had shot up by
a factor of 11%, actually closing at 129 pence per share
which is $2.35. So by the end of the day, at the time of
the market closing, PartlyGaming had reached a market value
of more than nine billion dollars. This in fact, made it
of more value than such casino empires as Harrah’s
Entertainment or Wynn Resorts. It was actually almost as
valuable as MGM Mirage. If this flotation continues t be
successful, it will make PartlyGaming’s founders as
well as many of its executives, multimillionaires. Its founders
include the pornographer Ruth Parasel, along with her husband,
J. Russel DeLeonski, who each hold company shares worth $370
million, as well as the company’s group operations
officer, Anurag Dickshit, whose company share was worth $720
million. The three plan to maintain ownership of large stakes
in PartlyGaming even after the selling of their stock.
Richard Seggal, PartlyGaming’s Chief, sees the company
as continuing to grow. PartlyGaming’s intentions to
target Europe and Asia for further expansion, should stand
as a good indicator of its to be expected continued growth.
PartlyGaming will center on its bingo and casino operations
in these regions. Because of the amazing boom in its online
poker business according to Seggal, this section of their
business has been largely overlooked.
In the meantime, the public offering made for PartlyGaming
was oversubscribed by a factor of three times. Such a volume
is a clear indication that American fund managers purchased
a substantial number of shares. PartlyGaming spokesman Ed
Ridges has stated that shares are being sold to a broad international
collection of investors. He would not however, identify which
countries or funds participated.
Probably as a result of the still currently unclear legal
status of Internet gambling in the United States, inquiries
as to whether the larger U.S. funds such as Fidelity, Putnam,
and Vanguard, participated in the offering were not responded
to. In contrast to the current situation regarding the legality
of online gambling that now exists in the States, in the
U K, Britain which has legalized online betting, has welcomed
the online gambling industry. In its efforts to draw operators
from offshore locations to Britain, it has even established
a gambling commission to control the industry. This act of
legalization has already resulted in an sudden increase of
marketing among gambling sites in Britain. A number of other
Internet gambling businesses are anticipated to follow PartlyGaming’s
example and go public as well on the London Stock Exchange,
some time later this year. Two such companies that have already
announced their intention to go public are Bala and 666.com.
Because of their fear of possible repercussions from legal
authorities in the U.S., the big American financial institutions
were missing from PartlyGaming’s offering. But because
of the changed situation in the U K, the American fund managers
with a British focal point may find themselves in a conflicted
situation. It is reported that since PartlyGaming’s
stock issue was of sufficient size, it is probably going
to be included in the FTSE 100 index this September. The
FTSE 100 index tracks the largest listed companies in Britain.
This alone could actually force funds that invest in the
index to purchase shares in a business that is not legal
in their home.
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