The current growth
of the online gambling industry has been phenomenal but the
best is yet to come as the experts predict an even more phenomenal
growth in the future. There are several factors that are
contributing to this growth. These include improvements in
cellular technology, improvements in broadband, and a growing
popularity for playing poker online along with the ease and
convince that this offers. These together are a driving factor
in the growing popularity of online gambling. Another thing
to consider is that online gambling can appeal to a broader
group then conventional gambling venues, being able to attract
both younger as well as more affluent players, in addition
to a greater number of female players, than do conventional
brick and mortar casinos. Another factor is that gambling
online is much less threatening than playing in a regular
casino, especially when you are new to the game.
It should therefore come as no surprise that an increasing
number of online gambling companies are choosing to list
their companies. A case in point would be a company such
as 8888.com, which has been listed recently being valued
at 835 million pounds (1.62 billion dollars). The company
has employed Credit Suisse First Boston to launch the offering.
Many online gambling companies favor London when it comes
to listing their companies in that London apparently welcomes
the Internet gaming industry. This is to be contrasted with
the United States where efforts are being made to actively
restrain it. It is ironic therefore that the largest number
of online players reside in the United States.
Many investors are interested in investing in online gaming
operations, including a great deal of interest among shareholders
and clients as well as high level institutional investors.
There are many attractive qualities to be considered from
the perspective of the investor when comparing this type
of investment with one in a normal business. For example,
there are no distribution costs, as well as no logistical
problems. In addition costs relating to production, stock
and storage are nonexistent .
In addition to this the present estimate of future growth
for the online gambling market is in access of $10 billion
a year. The leading factor in this growth is expected to
be played by online poker. At the present time, about 45%
of the market is covered by sports betting with other online
gambling games representing 32%. Analysts however, are predicting
that online poker will pass up both of them by 2008, or even
sooner. In addition to this, analysts are pegging Bingo and
other games of skill as being about to experience significant
growth.
There are peripheral businesses which are involved in Internet
gambling that are benefiting from this growth. Examples are,
CryptoLogic and NETellar. CryptoLogic is a software company
involved in the development of Internet games, and NETellar
is a company that specializes in the processing of online
payments.
These various stories of attractive growth indicate a cheery
future for the online gambling industry. This is an industry,
which is rightfully drawing a great deal of attention from
serious investors.
Back To News Home
|