UK Agency Lands The Contract For A New Look

Earlier this year 32Red.com acquired BetDirect, the online sportsbook from Sportech for ₤12 million. Get ready for the 32Red.com new look early next year.

Marketing chief at 32 Red, Matt Booth, has awarded the task of revamping and rebranding the sportsbook to the UK agency, Pepper, following a three way pitch for the business.

“Together we will focus on creating a distinctive brand that builds a long-lasting relationship with both existing and new customers,” Booth commented.

Pepper has been asked to develop a new identity for the sports-betting operation and to create a communications strategy aimed at raising awareness of the site, with reactivation and customer relations management included in the creative platform. The lift off date will be “sometime in 2007”.

Back to Lastest Gambling News
Back to Gambling News Archive
Back to Gambling News - November 2006 Archive