Getting the Word out Could Have Great Benefits

iMEGA, the Interactive Media Entertainment & Gaming Association has been in the headlines in recent months with its determined legal action against the US government over the validity and constitutional propriety of UIGEA, the Unlawful Internet Gambling Enforcement Act.

Further action is promised as the two sides are set to clash again in a federal court hearing on September 24, the non-profit body is keeping the pressure on with a new ally – the high-powered and internationally respected New York public relations firm Ogilvy.

Headquartered in New York, Ogilvy Public Relations Worldwide has more than 60 offices located around the world. In the United States, the agency has offices in Atlanta, Cambridge, Chicago, Denver, Los Angeles, New York, Sacramento, San Francisco and Washington, DC. In the Asia-Pacific Region, Ogilvy has more than 20 offices in key locations including Beijing, Hong Kong, Tokyo, Sydney and Singapore.
In the EAME region, there are major hubs in London, Paris, Madrid and Dubai.

This sort of publicity outfit will bring the influence, professionalism and contacts to bear on the case and is likely to substantially raise the profile of iMEGA and its altruistic fight against a law that seeks to hamstring American online gamblers by prohibiting financial transactions with online gambling companies.

Furthermore, by highlighting the adverse effects on the United States such as the WTO debacle and the assault on constitutional rights that UGIEA represents, it may persuade American politicians across the parties to consider supporting anti-UIGEA legislative proposals such as Barney Frank’s Internet Gambling Regulation Enforcement Act.

Asserting that its fight against UIGEA is not so much support of online gambling as a defense of American rights, iMEGA continues to impress with the sound legal approach it has demonstrated so far.

iMEGA says its goal is to work constructively and cooperatively with government at all levels, and with other concerned citizens and corporations, to perpetuate the remarkable growth of the Internet, and to promote innovation, openness and freedom as the path to even greater benefit of this medium for the entire world.

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