British Gambling Group Partners With New Contract

Coral.co.uk, the online betting and gaming company follows its title sponsorship of the Middlesex Sevens and confirms that it has secured a sponsorship deal that involves branding on the backs of all club players’ shirts in the Guinness Premiership.

The branding will be incorporated as part of the number patch, providing a link between numbers, statistics and betting.

Coral.co.uk has committed to a program of activity that will benefit the twelve Guinness clubs via a donation “bounce back” scheme, which directly rewards clubs when their supporters open an account with the company. Data sharing and innovative bets are part of the rewards deal. In addition, there will be a celebrity supporter betting challenge through which clubs can raise money for their development programs.

Former England scrum half, Matt Dawson, will play a key role in the sponsorship. He is to be the Coral.co.uk ambassador and will host a number of poker nights. The company will offer a full range of betting opportunities on the Guinness Premiership including innovative bets such as the Coral.co.uk ‘Pick 6’ bet, which allows rugby fans to predict the outcome of each game within each round of fixtures. 

There will also be markets on each week’s round of matches and on the performances of individual players. E-Commerce Managing Director of Coral, Dominic Harrison said: “This sponsorship is very exciting - it is the first time we have become involved with a sport outside our traditional racing environment. Rugby union has real momentum and we look forward to contributing at club level. We intend to be pro-active and involved with clubs and their supporters right through the season.”    

Part of the Gala-Coral group, Coral is one of Europe's leading integrated gaming companies and Britain’s largest private company, with over 1,500 retail trading outlets in the UK and an E-Commerce division, which offers customers casino, poker, bingo and sports betting on line.

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