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The US based Parks Associates has carried out a new study titled “Digital Media Habits”. Among other things, it has found that about ten percent of Internet users report they regularly gamble online.
The main objective of the study was to examine the growing interactivity of converging online technologies such as video uploading, which is currently practiced to a variety of sites by 8 percent of online users.
2,060 Internet users were researched in the survey and Parks says that the numbers have a margin of error of two percent either way. There is also apparently some correlation between the number of online gamblers and respondents who listen to podcasts, at ten and eleven percent, respectively.
This increase in activity is possibly the result of continuous mobile cellphone market penetration, making the multifarious Internet-related applications now built in to the latest cellphones, such as digital recording and online gambling capability, widely available.
The study revealed that at least a quarter of all Internet users own a mobile phone.
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