Legal Situation In US Gambling Forces Move To Asia

The mobile gambling, gaming and lotteries market is becoming a key product in gaming and gambling company portfolios. Europe leads the way with mobile applications but the ultra tech-savvy Asia-Pac market is building momentum and has significant potential.

Marvin Tort of Kirschner Games is enthusiastic about the many opportunities ahead. “Asia is on the verge of a mobile gaming boom, with major advances in technology and content resulting in new synergies. With this, mobile entertainment, including gaming, has risen to a new level. Even market expectation is at a new high, as people anticipate far more entertaining and interactive games on any mobile platform.”

“Mobile gaming technology moves faster than the law. There is a large and immediate need for legal consistency across jurisdictions and that is going to be a major  challenge,” states Yap Wai Ming, of the Stamford Law Corporation.

Will it be the lotteries, which have already seen some success in the region? Senior consultant with Juniper Research, Bruce Gibson, comments, “Mobile lotteries don’t need 3G networks and are applicable in developing as well as developed markets. Asia has both.” This will be the driving question that the conference will seek to answer on mobile gambling activity in the Asia-Pac market.

The short-term focus will be on land grab whilst companies define their legal set-up and marketing strategies for a culturally diverse region. Director of the 2nd annual Mobile Gambling Summit – Asia, Michael Setters, says, “While mobile gambling has not necessarily reached the levels stipulated in various research reports, there is undoubtedly a concerted effort by companies to include a mobile gambling product in Asia within their portfolio. We have seen an unprecedented spike in the activity of interested companies and the industry has moved beyond the technical issues that once slowed growth. The market is ready. It is now up to the gambling companies to take it to the players.”

These and other prominent speakers will be sharing their views with the likes of China Gloria Lottery, Ongame, SportingBet and World Poker Tour in Hong Kong between October 31 and November 1 at the M-for-Mobile 2nd annual Mobile Gambling Summit – Asia.

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