VIP.com the company above the companies.

With the latest launch of a new website, leisure and Gaming group subsidiary VIPsports.com will now refer to itself as VIP.com, together with its sister sites VIPsports, VIPcasinos, VIPhorses and VIPpoker.

The company has been entertaining gamblers for almost ten years. Nevertheless, this week saw the company bring all four  products together under one umbrella company. All will now be accessible through a single site – VIP.com. the move will bring together customers and reinforce the brand, since while the products all belonged to a single groups they were never brought together.

According to Frederik Wadstein, VIP's marketing manager,  the new group is well named. The company continues to reinforce its commitment to its customers. The new move will focus on the customer support. They have also created several new products, sites and operational improvements. This is all in the name of giving the customers exactly what they want.

In addition to the new look, the company has also added a new slogan – Your Access to Action - VIP.com promises safe, secure, trustworthy, reliable and fun gaming all day, everyday.

Wadstein stated that the emphasis on the new site is accessibility. The site is easy to navigate and is full of action. It includes menus of sports and horse betting as well as casino games with Flash, Java and download options.

Additionally, the poker room is scheduled for an update next early this month.

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