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UK-based Viagogo.co.uk , which is among Europe's top secondary ticketing exchanges, has formed a partnership with Betfair, the international betting group, so as to be able to offer ticket buyers introductory and discounted bets for sports events.
Viagogo CEO, Eric Baker, when commenting on the new partnership, said that it's wonderful to be working with such a unbeaten online brand as Betfair and that it is great that Viagogo will now be able to offer Betfair customers a variety of discounts on all the most up-to-the-minute live event tickets.
Betfair’s Director of Sports and Specials, Lee Cowles, has added that his company is excited to be able to present Viagogo’s swiftly growing pool of sports fans the chance to not only attend the match, but to bet on it as well!
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