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The publicly listed gaming group of Alistair Assheton has created a new dynamic deal with the recently re-branded Microgaming Poker Network. The Leisure and Gaming publicly listed group includes VIP, Acropolis, English Harbour and Nine.com groups among its subsidiaries. The deal hopes to create a new poker brand, to be labeled StanleyVIPpoker.com. this will be launched in the middle of this year. The launch will take place on the popular network called Prima Poker. According to media reports on the deal, Microgaming geographically and nationally fit the agreement since most of the VIP clients are based in America. On the other hand, Acropolis, acquired late last year, will be able to provide poker players from across the Atlantic in the United Kingdom. Land based promotional opportunities will also be boosted. Stanley is estimated to own an estate including over forty land based casinos throughout the United Kingdom. Marketing will not have to pour millions into projects since the label is already known. With and additional one and a half million people registered on his database, L&G will be able to exploit the site with in upcoming summer launch.
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