Google And Yahoo Against Gambling

Search engine giant Google has refused to review its ban on paid search gambling ads. This is according to a report by New Media Age. The statement follows a smart but legitimate circumvention of the rules in the UK by Sky, which this week launched a search campaign that directs users to a Sky Poker-branded page streaming footage from the Sky Poker TV channel.

Despite the fact that the ad technically complies with Google regulations, such as not linking to a site where a user can bet with actual money, the link does show real people gambling with real money.

Yahoo! Search Marketing has apparently told advertisers that it will no longer accept “...advertisements that contain invitations to play, any mention of money, e.g. A jackpot amount, or any offers or incentives to take part in gaming (e.g. bonus or benefit).” Yahoo is thus abiding by the same restrictive route despite its own entry into the UK poker sector.

Advertisers were advised: “Existing advertisements are currently being reviewed for compliance and we expect this process to be complete by mid June. If your advertisement is found to be non-compliant you will be notified by email and it will be suspended until the necessary changes are made.”

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