New campaign launched to ‘Play it Safe"

This week saw the start of a new campaign to increase and improve the number of online casinos and poker rooms that are secure for players and committed to player-safe quality standards.
Since the announcement of the new campaign, the eCommerce and Online Gaming Regulation and Assurance (eCOGRA) made public the seven new poker rooms that received its play it safe seal of certification.
The campaign itself has been labeled the ‘100 seals campaign’. This is because the goal of the campaign is to maintain and boost the number of certified top-placed online venues, that are merited to display eCOGRA’s "Play It Safe" seal from seventy six to  one hundred.
The eighth yearly Global Interactive Gaming Summit & Expo (GIGSE) 2006, which will be taking place in Montreal, Canada, should be another forum to promote the campaign to audiences. Michael Hirst, Chairman of eCOGRA will be hosting a panel about self regulation and what the best practices are for playing safely.
Additionally industry personalities will also participate as panelists. These include Roy Cooke. Ted Loh and Andrew Beveridge. All the media have been invited to participate as well.
According to Beveridge, play it safe online casinos and poker rooms are handling a major proportion of the total online gaming business.
Play it Safe’s international standards and player protection is attracting top online gaming software provider and licensees each year.
Currently, over twelve new online casino and poker sites are undergoing eCOGRA’s third-party inspection and monitoring process. Obtaining the play it safe seal it good for business. Clients are attracted to sites displaying the seal and it helps these companies to retain customers. The seal makes public the sites carefulness to its clients’ needs. It is a sign of honesty, trust and fair gaming.
Those companies participating in the seal receive:
The latest, player sensitive standards. This includes regular and independent inspections and monitoring. It also includes international standards, that are globally applicable.
Additional element of the package is a London based fair gaming advocate who will resolve disputes within two to three days.
The package additionally includes professional training in areas such as servicing and marketing as well as how to meet the highest international standards.

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