|
Betshop, widely regarded as one of the fastest growing European online betting companies, is primarily targeting emerging European markets. They operate Betshop.com, a pan-European online service, as well as a land-based franchise network of betting outlets.
Land operations include Betshop Italia with over 1 000 franchised licensed betting outlets throughout Italy. Betshop operations are also active in a number of European countries, including Greece, Romania, Italy, Cyprus and the UK
This move to the Microgaming Poker Network provides Betshop with one of the industry's most reliable platforms, offering instant player liquidity and access to one of the most aggressive tournament schedules on the web.
Gabriel Chaleplis, the Betshop group managing director, says, “Adding poker to our portfolio is in line with our strategy of adding new products to our rapidly growing online site and franchise network. It is also in keeping with our introduction, at the beginning of February, of scratch cards in the Betshop Italia network. Although poker is a mature product in Western Europe and the US, many of our users have not been exposed to it. Our focus on emerging markets has given us a rapidly growing base of customers, who are hungry for new products.
The CEO of Microgaming, the Isle of Man-based Roger Raatgever, adds, “Betshop is undoubtedly one of Europe's success stories and we are delighted with its decision to join our increasingly successful poker network. There has been much talk about developing new markets over the last year, although much of it has focused on Asia. We have a wealth of emerging markets on our doorstep.
“We look forward to welcoming greater numbers of players to the network from these emerging European markets. As broadband penetration increases across Europe, it will be those companies who are already tapping the potential that will benefit.”
Back to Lastest Gambling News
Back to Gambling
News Archive
Back to Gambling News - April 2007 Archive
|
7Sultans
Casino
