Save my finger - lie or genius?

A bizarre marketing experiment called save my finger, proved the success of internet marketing to the online gambling industry.
The experiment went as follows: a fictional online poker player, named Carl Valentine, had to fuel web support through others visiting the website in order to save his finger from being amputated in a weird bet.
Obviously the whole thing turned out to be a simple scam.
SaveMyFinger.com has been appealing for visitors since last year. In fact it intends to attract over 2 million visitors by April this year.
This is the only way to save the right index finger.
However, it was exposed this week as nothing more than a marketing scam and experiment.
Many feel that it exploited the sympathy of online poker players in an attempt to generate significant traffic flows for the site.

The webmaster and brainchild behind the idea dismissed the whole issue as a funny story and that the intention of the campaign was purely experimental. It was done alongside Viral Marketing.
However, the developers were excited to describe that the experiment did work. They proved that it was possible to open a website and within hours and days have a massive flow of online traffic.
Since its launch in mid-December last year, SaveMyFinger.com has received over 1.6 million unique visitors.

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