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Betsson, the Swedish gambling company, has officially entered the more liberalized Peruvian online gambling market, reports the ex-pat news medium “Living in Peru”. Betsson is associated with online gambling software developer Net Entertainment.
The European giant which has over 900,000 clients and growing, has a worldwide expansion strategy and has chosen Peru as its newest market. They are currently offering a wide range of first-class online gambling products and complete online gambling games such as online poker, online casino, scratch cards and sports betting, in a safe and user-friendly gaming environment. Betsson is the only company of its kind in the South American country, Living In Peru claims.
According to Global Betting and Gaming Consultants (GBGC), online gambling sales reach over $15 billion annually. Thomas Kalita, general manager of Betsson said, "We examined several markets in South America and decided on Peru. The dizzying growth of the number of homes with internet access and the relatively high number of internet users in combination with the developed gaming culture and our partners’ capacity were all decisive factors. We've compared Peru's economic and infrastructural growth over the past years with other countries in the region and this has also influenced our decision."
The director of the Peruvian General Office of Casino Games and Slot Machines, Manuel San Roman, said that by regulating a formerly illicit online gambling industry, the government can repeat its success in controlling the land gambling industry. "Peru deserves a fairer and more varied game. If one thinks that 'La U' will win the 'Clasico' over the weekend, then a 5 sol bet can be placed on Betsson."
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