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Online gambling is looking good for the future.This is the latest results from research into the industry. Harris Interactive and eMarketer's recent study into gambling revenues from the online niche showed that growth between 2005 and 2004 was over $2 billion. Their results closely coincided with other research. They estimated that around $10.9 billion was accrued in 2005 in comparison with $8.5 billion the previous year. Nevertheless, most US and British adults that responded to the research asserted they had never spent money in online gambling. Indeed, reports by Harris Interactive showed that ninety five percent of American adults who go online have never spent money playing at casinos. Additionally, ninety four percent attest to never having spent money, while ninety seven percent have never betted on sports online.
Even though the British Government has legalized gambling online, similar percentages were found for their community, in the research. Indeed, over ninety percent said they hadn’t placed bets on sports games, ninety four haven’t played at online casinos, and ninety five percent attest to never having played online poker. These statistics indicate that a huge and untapped market still remains. One reason this may be the case, is the ongoing legal confusion between the status of online gaming and internet casinos. The study indicated that most people (thirty four percent) support the legal ban on gaming, while thirty two percent are opposed. (thirty four percent are still undecided. These results contradict those reported last year by Scooop. According to Scooop's research, over sixty-five percent of adults surveyed were against banning online gaming.
According to eMarketer, a US company, the results also showed a lot of variation amongst those who gamble online. For example, their research indicated that around fifteen percent of US internet users visit online gambling or sweepstakes sites at least once a month. This compares to the Harris Interactive survey which shows that at least ninety five percent of US residents and internet users never gamble online.
In the US, eMarketer said surveys show divergent results on who gambles online. These results may have been influenced by the gambling laws. That more people would have admitted to gambling online if the laws permitted online wagering.
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