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Bingo is about to receive a marketing/ advertising facelift by Littlewoods Bingo – St Minver partnership. The campaign is being created, designed and implemented by the UK based advertising agency TBG. The aim of the campaign is to target 'aspiring women' through a Bingo chip concept.
The advertising campaign will soon be launched across all gaming and casino portals and networks. According to the managing director of TBG London, Simon Mansell, Littlewoodsbingo.com selling line is 'the name you can trust. Thus, because Littlewoods is intending on joining an established group of online and offline labels and names, they are sure to get a start on the competition.
Littlewoods gaming is owned by Sportech PLC. According to Chief Executive Officer of Sportech, Gary Speakman, they intend to become the number one online bingo business worldwide. The intention is to do this through the Littlewoods brand. In order to do so they will have to extend the company's market and reach as well as establish it as the leading UK bingo website.
As already mentioned, Sportech own Littlewoods Gaming, which in turn own Littlewoods Bingo. Littlewoods Gaming has almost 2 million players and extensive gaming and betting opportunities that include football pools, spot the ball, lucky, numbers, lottery scratchcard games, fixed odds betting, casino and poker play.
Gary Shaw's St Minver group, which is licensed in Gibraltar, created and operates Littlewoods Bingo and its white label site.
The site is powered by Canadian Parlay Entertainment software.
There are already several other companies using St Minver's white label facilities. These include Virgin Gaming, Yahoo, Wanadoo, Sportingbet, zoo, Poker Heaven and Rambler Media group.
of course the site hope to tap into the considerable bingo base player potential. They are expecting strong growth in the upcoming years and will include in their site many community features.
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