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The Hispanic community is one of the largest and fastest growing in America.
Their population presents a major opportunity for gaming operators throughout the United States. This also involves serious responsibility by operators.
These issues and more will be on the agenda at the first and inaugural Hispanic Gaming Summit, scheduled for 18th of July this year.
The summit is to take place at the Paris Casino and will be presented by Ascend Media Gaming Group.
The third Annual Casino Marketing Conference will take place shortly after.
The list of topics to be discussed through several conference sessions will include issues such as demography and culture – particular to the Hispanic market. Case studies by gaming companies will be available to elaborate on effective marketing strategies targeting this community. They will also detail how to develop and maintain constructive and rewarding relations with the Hispanic populations.
Acing as the co-presenter of the Summit, Harrison & Montoya Associates of Santa Ana, California, have extensive and comprehensive experience with both the Hispanic community as well as the gaming industry.
Charles Harrison, leader of the company, has over 15 years experience within the gambling industry, during which he was Managing Director North America for the giant Spanish Gaming company CIRSA / UNIDESA. Additionally, his partner, Martha Montaya was recently recognized in Hispanic Business Magazine as maintaining a place in the top 100 most influential Hispanic business leaders throughout the USA.
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