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When Freddi Robinson sold his five percent share in NAC to Sagi for under 4 million shekels, he obviously had no idea is would be worth $30 million within 4 years. Indeed, Robinson's company, Miloumor was a shareholder in Playtech's controlling shareholder NAV New Age Investments Ltd. Miloumor sold out along with other shareholders Shrem Fudim Kelner & Co. and Gibor Sport Holdings Ltd (who were the controlling shareholders of Eitan Eldar and Roi Gil). These companies obviously had little faith in Teddy Sagi's internet endeavor. Their lack of belief thus denied them the major rewards of Playtech subsequent boom. According to Globes, the Israeli business journal, since those companies sold their shares much has blossomed within Playtech. In fact, the software developers for operating and managing online websites is expected to shortly complete their IPO. The predicted value of the company is somewhere between $900 - $980 million on the London Stock Exchange.
With Sagi as their leader, Playtech shareholders will be selling over $200 million worth of shares, while $60 million will remain with the company. NAV, as controlled by Sagi, owns over sixty-five percent of Playtech. This means Sagi will be making over $160 million from the sale. Such events has fuelled Robinson into new online gambling endeavors. The Israeli business man has entered into a Greek partnership. Robinson currently owns shares in the Greek Casino, Loutraki.
Miloumor subsidiary, Miloumor Trade and Communication Ltd., publicly announced their formal understanding with the turnkey company PlayAlyOver. While this company is relatively unknown, it is registered in Limossol in Cyprus. They intend to operate an online gaming website through the internet. They intend to target countries throughout Central and Eastern Europe. They will be able to base their websites and cellular application on the software that will be developed specifically by Limossol.
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