Finnish Company Preparing To Boost Services

The fly and gamble service will allow visitors to enter the Flybe website and gain access to such games as roulette and poker. The ‘joint venture’ service, in partnership with the Finnish gaming operator PAF Group, is due to be launched this week.

PAF will handle the day-to-day running of the venture and provide the gaming license and access to the online games. Simon Lilley, director of Marketing at Flybe, says: “This is a good example of our continuing efforts to build and improve our customer offering, through innovative partnerships with third parties. We are confident that our customers will enjoy and benefit from the offer of e-gaming entertainment via the Flybe website and we expect other airlines to follow suit with similar deals."

The move follows last year's deal between rival airline Ryanair and the UK bingo website Jackpotjoy.com, which saw the pair launch the Ryanair branded online gaming site.

Last month, the airline launched Flybe Cruise, which offered its customers the opportunity to join cruise ships, like the QE2 and the Oriana. It is also considering plans to launch a service to deliver duty free products to its flying clients after they return home. It recently launched a flower delivery market.

The launch is part of a strategy to develop a number of new products and services under the Flybe brand to help stimulate new revenue.

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