The Action Kicks Off On The Italian Poker Network

The London-listed software provider Playtech plc has announced the successful launch of a “play for real money” poker network in the rapidly expanding Italian poker market. This follows some months of “play-for-fun” operations.

The kick-off follows license agreements which were announced in the second half of this year, with leading Italian operators Snai s.r.l., Gala Coral's Eurobet Italia SpA, Sisal SpA and Cogetech SpA. All operators are now offering “play for real money” products on Playtech's Italian poker network. 

Having entered the regulated Italian poker market, Playtech and its licensees are committed to meeting all of the Italian regulatory standards to ensure that end users are at all times enjoying a fully compliant poker solution, the company said in its statement.

Chief Executive Officer of Playtech, Mor Weizer, commented: “We are delighted with the launch of the Italian poker network. Playtech is committed to expanding its global reach in regulated markets across the world and working with the local regulator to bring a fully compliant product offering to market.

“The recent launch with leading Italian operators Snai s.r.l., Gala Coral's Eurobet Italia SpA , Sisal SpA and Cogetech SpA set our foothold in the Italian market which will lead to a prominent position in that market. The launch of the play for real network in Italy testifies to our extensive experience in penetrating new regulated markets with our best of breed software platform.”

According to a spokesman, Playtech’s Italian poker network was designed to appeal to the taste of Italian players, who seek a strong P2P community and high player liquidity. The product utilizes Playtech’s well proven back office system with the appropriate customization for the local market, and this has been fully integrated with the licensees’ systems providing a seamless gaming experience.

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