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Arbuthnot Securities has been hired by Betgenius, the online gaming company, to undergo a planned review of their business reports the Business Sale Report and other UK business media. The intent is to reach GBP 60 million in sales.
The function of Betgenius is to provide both technological and solutions that are data-driven, for the sports betting industry. Betgenius is especially broad in scope offering services that cover in access of 15,000 betting markets weekly. Included are betting results from as many as 50 different sports covering a total of ninety countries along with fixing odds.
Led by M.D. Michael Hornung, board members consist of the largest shareholders in the sportsbook business. M.D. Michael Hornung maintains a site that provides services to bookmakers and also allows bettors to compare odds. The single largest shareholder is Horning according to Companies House filings. Other large stakes are owned by directors David Walker and Mark Locke as well as follow business-development director Alistair Flutter.
While the most important division is Bestbetting, Betgenius consists of a number of divisions. Bestbetting is a comparison site that permits punters to examine the odds on sporting events contributed by about 60 different bookmakers ensuring that they are able to receive the best value. Betgenius also provides this service to business partners using different brands, in what are called “white label” arrangements. This is in addition to maintaining its own site.
There is an additional service which is a central part of its operations and that is a service with the name of Connextra. Connextra makes it possible for bookies to automatically refresh their online advertisements using live, real-time odds. Margin Manager on the other hand, makes it possible for odds-setters to determine the level of risk and to respond more quickly to price movements that occur among their rivals.
Last weekend it was reported by the Sunday Times that analysts are expecting to soon see a move toward consolidations in the online betting and gambling software industry. For example, it is possible that Sporting Index, which is a firm that deals with the spread on bets and which has been expanding in providing services to bookmakers, may soon be sold. It is known that Hg Capital, the company’s owner, has recently contracted advisers to look into the possibilities of a sale.
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