888.com about to be the home of online gambling

888.com wants to be the home of online gambling.

The 2006 marketing campaign has been launched to establish just that.
Indeed, their advertising agency has been developing the campaign designed to identify the gambling group with the slogan.

The Gibraltar licensed giant's campaign is set to go to air some point this month in the British Isles.
Primarily it will be printed in indoor and outdoor print media. After initial success is determined advertising will continue to other mediums.

Spokesmen for 888 said the new marketing campaign will promote the new image of 888.com and a departure from the orthodox-style campaigns.

Much research has gone on behind the creation of the marketing campaign. Spokespersons said the advertising will differentiate between the 888.com brand and the older classical online casinos such as Casino On Net and Pacific Poker.

As part of the promotion 888.com has created a year-long link with the UK men's magazine Loaded. This particular advertising campaign is set to commence in February this year.
The campaign will receive along with the magazine a free DVD with the download applications for 888.com's software.

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